About Dimond

The Dimond District

Hugh Dimond settled in upper Fruitvale near Sausal Creek in 1867. The land that is now known as Dimond Park was purchased by the City of Oakland in 1917. A visit to this beautiful, 14 acre park will show you pieces of Hugh Dimond’s original Estate, an expansive open space with tall redwoods and mighty oaks, children’s playgrounds, several picnic areas, a public swimming pool, and a gorgeous, wooded canyon carved by Sausal Creek and the Dimond Canyon trail system. Prior to prohibition, Dimond was host to generous beer gardens, restaurants and dance halls that welcomed visitors and debutantes from all over the world.

Dimond Today

Today, the Dimond District is one of Oakland’s most diverse neighborhoods. Families enjoy the open spaces and proximity to excellent public and private schools. The heart of the Dimond is located at Fruitvale Ave and MacArthur Blvd and hosts a vibrant mix of businesses, cafes, shops and more! For a complete list of Dimond Business & Professional Association members, please visit: https://www.embracedimond.com/shop/

The Dimond Improvement Association

The Dimond Improvement Association (DIA) was established in 1953 and is a volunteer run not-for-profit organization. The DIA is Oaktoberfest’s proud fiscal sponsor. The DIA works with the City of Oakland to insure public safety, beautify the district, and create community through several annual events including the DIA Picnic, the Winter Festival and our district’s biggest event, Oaktoberfest in the Dimond!

For more information about Dimond and the DIA go to http://www.dimondnews.org/

Produced by the Dimond Business & Professional Association and TOLA, this promotional video features Oakland’s Dimond Neighborhood.