SATURDAY & SUNDAY

OCTOBER 4 & 5

Two people clinking glasses of beer at a festival with a crowd in the background.
A sign that reads 'Best of the East Bay 2023' with the East Bay Express logo.

ein Prost!

FREE FOR All Ages

SPONSORSHIP
PACKAGES

INFO HERE

VENDOR
APPLICATIONS

APPLY HERE

FESTIVAL
MAP & LOCATION

VIEW HERE

DINING HALL
RESERVATIONS

COMING SOON

STAGE LINEUPS

REVIEW 2024
2025 COMING SOON

Oakland’s Family-Friendly Beer Festival

Oaktoberfest returns in its full Bavarian glory with outdoor dining, drinking, and entertainment with free entry for the whole family. Don’t miss the live German music, traditional German food options, hundreds of vendors, 5 stages of live music, and the Bay Area’s best craft beers.

DATES & TIMES:
Sat., October 4 (11am-7pm) and Sun., October 5 (10am-5pm)

LOCATION: 
Oakland’s Dimond District at the intersection of Fruitvale Ave. & MacArthur Blvd.

PRICING:
Admission is FREE. Beverage package purchase options are available and can be purchased here. Each year, the unlimited 6oz tasting is popular.

experience
Oaktoberfest!

Food & drink

200+ craft beers, wine, and a full bar accompany traditional German platters with festival food vendors and Dimond faves.

A man and woman wearing sunglasses smiling and posing for a photo, with the man holding a beer mug, in front of a sign with event details.

5 music stages

Don’t miss a beat with two full days of programming on 5 stages, from epic dance battles to traditional German polkas.

A man sitting on a stool speaking into a microphone at an event with a black backdrop that reads 'Smoakland' and a stylized cannabis leaf logo, wearing a black hoodie with 'Black Collage' logo, ripped jeans, and green and black sneakers.

HEAD-ROYCE SCHOOL family strasse

Stroll down the Head-Royce School Family Strasse for the Kids’ Play Zone and Parents’ Chill Zone for music, games, and interactive fun!

Children and adults at an outdoor birthday party under a canopy, with children sitting at picnic tables, making arts and crafts, and adults overseeing and talking. Decorations and supplies are visible on the tables.

Dirndl Day at Oaktoberfest

Culture! Costume! Couture! A true Oakland original! You are invited to participate in a fashion show, animated film screening and conversation, and polka dance. Learn how!

A smiling woman with long curly hair holding a mug of beer at an outdoor event with tents and people in the background.

THANK YOU, SPONSORS

Crowd of people at a street fair or festival with food stalls and tents along the street, some people are shopping, walking, or standing in line.

PARTICIPATE IN OAKTOBERFEST

  • We can’t do this event without YOU! If you are interested in volunteering, please fill out the volunteer application HERE.

  • Everyone with a homemade, hand-me-down, heirloom, souvenir, thrift shop or couture dirndl is welcome to participate! Want to make your own? Sewing classes are available.

     Polka brawl at the Dance Battle! Audience participation is welcome; advance polka classes offered.

    "The Dirndl Diaspora"is a play written by Kristen Caven for Oakland’s Oaktobefest in the Dimond District. See it at Oaktoberfest!

    Details and how to get involved here.

  • Be a vendor at the 18th Annual Oaktoberfest in the Dimond—which is a huge event with a 5 million Bay Area reach—to raise your brand, make day-of sales, increase your contact list, and get your information out. There will be 35,000+ consumers attending this annual celebration which will allow them to see your booth all day. SIGN UP HERE

  • Oaktoberfest is looking for sponsors for the 18th Annual Oaktoberfest in the Dimond. A family-friendly festival, Oaktoberfest has a 5 million Bay Area marketing reach, 12 onsite festival venues and 4 commemorative takeaways to raise your brand. There will be 35,000+ consumers attending this annual celebration which will allow them to see your business name all day. There are a few different levels of sponsorship which are designed to meet your business needs. VIEW SPONSOR DECK, CONTACT US or APPLY HERE.

  • Thank you for your interest in Oaktoberfest! We are a 501(c)(3) nonprofit event with a professional team ready to maximize your brand to ensure your festival team has a positive (fun!) experience. Contact Us or fill out the Donation Form.

  • Help support Oakland’s historic Dimond District and Oaktoberfest in the Dimond! Donate Here

OAKLAND’s DIMOND DISTRICT

Location & How to Get to the Festival

Welcome to the Dimond District! Learn more about this historic Oakland neighborhood and the history of Oaktoberfest in the Dimond.